Entrevista por:
DMCs. Paola Orellana A.
porellana@industrias.ec
En la actualidad, las nuevas generaciones representan un verdadero reto en el mundo empresarial, ya que deben afrontar estructuras laborales rígidas, pre- establecidas por sus antecesores. Cuéntanos ¿cómo ha sido tu incursión en el sector laboral que lideras actualmente?
En un país en donde las empresas, en su mayoría son familiares, hace que la evolución de estructuras más agiles y menos pesadas tome su tiempo. Es muy común encontrarse con empresas que paguen a sus trabajadores por horas sentadas en su silla que por productividad o por ideas innovadoras.
Sin embargo, gracias a la incursión de la nueva generación en posiciones de toma de decisiones, ya se empieza a hablar sobre mecanismos menos rígidos en donde todos tienen la oportunidad de aportar con ideas. Los “empresarios”, estos que daban órdenes y solo se hacía lo que ellos mandaban, cada vez son menos; y los que quedan, cada vez se les hace más complicado atraer talentos a sus empresas, llevándolos a quedarse afuera de las nuevas tendencias y perder mercado.
Los millennials han revolucionado la percepción del mundo y las empresas han tenido que adaptarse a las nuevas necesidades y tendencias para seguir operando en el mercado. Desde luego, ha sido y está siendo un cambio radical en la forma de liderar y manejar las compañías. ¿Cómo ha sido tu experiencia desde que estas al frente de Tr3ce Comunicación?
Mi experiencia viene del sector bancario, en donde lo que se hace se basa en políticas y normas ya establecidas y ya se están palpando cambios en la forma de administrar en algunos bancos (espacios abiertos de oficina, tecnología, aplicaciones, big data, etc). Al emprender en un segmento nuevo para mí, como lo es el marketing digital y más aún, al tener una cartera de clientes en donde en su mayoría son negocios jóvenes, estos quieren nuevas ideas y no lo tradicional. He aprendido que mientras más alejado estés de lo que las personas estén acostumbradas a ver u oír, más creativo puedes ser y tu propuesta tiene mayor alcance.
El estar al frente también, de un gremio me ha ayudado mucho a relacionarme con diferentes emprendedores de distintas ciudades y negocios, el aprendizaje es continuo.
Las carreras de largo plazo son cada vez menos frecuentes. Como resultado hoy en día existen campos laborales, económicos y sociales que han dado enormes giros en diversos aspectos. ¿Uds. han sentido esa brecha generacional en la incorporación de nuevos perfiles millenials y cómo las han manejado?
Las características en diferentes generaciones en el campo laboral son reales. Hay que saber escucharlos para entenderlos y trabajar con ellos. No están acostumbrados a horarios rígidos, quieren un líder que respete la naturaleza y la familia, no un jefe que solo busca resultados y les diga lo que tiene que hacer sin ser escuchados. Buscan superación profesional y constante aprendizaje, más que un salario muy grande.
Una empresa en donde su cultura no haya evolucionado, es imposible que un millenial se sienta motivado a trabajar en ella, es simplemente imposible retenerlo. Es necesario adaptarse y crear un entorno en el cual todas las generaciones converjan entre sí y todos saquen su mejor versión.
Una de las principales preocupaciones de los millennials es conciliar el equilibrio entre su vida personal y profesional. Una encuesta de comportamiento realizada por la empresa Prodigy MSN, indicó que en la actualidad el 30% de los hombres millenials considera que no tiene tiempo suficiente para hacer lo que quieren; otro 41% encuentra complicado balancear su vida personal con su trabajo; y el otro 29% comulga con la necesidad de vacaciones y la preocupación por sus finanzas. Dentro de esta encuesta de comportamiento ¿en cuál grupo encajarías y por qué?
Yo sería un mix de todos estos 3 grupos. Si bien es cierto, que el equilibrio es el objetivo, sin embrago, es complicado obtenerlo con el afán de llegar al éxito. Así mismo, las finanzas personales son muy importantes para poder llegar a ese equilibrio que todos buscamos, porque para pensar en más proyectos se debe estar tranquilo en su vida personal. Las vacaciones hay que tomarlas, pero planificadamente, estoy en contra de viajar y endeudarse a tal nivel que luego se conviertan en “vacaciones del terror”.
Cuéntanos un poco Héctor desde tu experiencia laboral y perfil profesional joven y cargado de ideas innovadoras, ¿cuál ha sido el valor agregado que consideras más sobresaliente y de remarcar al momento de coger la posta para liderar Tr3ce Comunicación frente al mercado ecuatoriano y cuál es tu visión empresarial para los años venideros?
Actualmente soy gerente general de una institución financiera del país, así como docente invitado en las materias de Matemáticas, Finanzas y Contabilidad para la toma de decisiones en la Escuela de Postgrados de la UEES. De vez en cuando reemplazo a un amigo, en la Universidad Católica de Santiago de Guayaquil, en la materia de Emprendimiento. También soy Presidente de la Asociación de Jóvenes Empresarios del Ecuador, en donde agrupamos a más de 250 emprendedores de diferentes ciudades como Guayaquil, Quito, Cuenca y Manta.
Como emprendedor, junto a un socio montamos Tr3ce Comunicación, una empresa dedicada a brindar soluciones de marketing digital y creación de marca personal a diferentes empresas y empresarios.
Creo que el control financiero y el networking es mi mayor valor agregado en la empresa para la cual soy socio; el dar sin nada a cambio, apoyar a diferentes emprendedores en la ejecución de su idea de negocio y asesorarlos en su crecimiento son una de las mayores satisfacciones que tengo en el ámbito profesional.
En los próximos años, las empresas evolucionaran más rápido y estas deben estar preparadas para adoptar nuevas formas de administración. Así mismo, los profesionales deben capacitarse en nuevas tendencias como son el manejo de datos, innovación, herramientas tecnologías y programación.
Sería normal pensar que estos cambios han llevado a las compañías a ofrecer nuevos sistemas de trabajo para mantener a los nuevos miembros generacionales y a sus equipos en entera participación, interés y compromiso
con las nuevas ideas, los proyectos y tareas de manera que se motiven a desarrollar profesionalmente. ¿Cuáles han sido las acciones que Uds. han tomado e implementado frente a estos cambios generacionales en el ámbito laboral en Tr3ce Comunicación?
Primero aceptar que todos tienen diferentes estilos de liderazgo, y aprender que a pesar de que es importante que la empresa sea rentable, también es importante que los trabajadores se sientan bien en un ambiente colaborativo.
Tenemos oficinas open space, no tenemos puertas y las divisiones son de vidrio en donde todos nos podemos ver. Hemos adoptado horarios flexibles para algunos colaboradores y usamos muchas herramientas tecnológicas para llevar el control de los trabajos y medir eficiencia.
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